Who Are You Selling To?

One of the things that daily plagues the minds of entrepreneurs and marketers, more so network marketers is who am I selling to. For network marketers it is often trying to figure out how and when to sell the product vs. the product & opportunity. So in a world where the hunger for converting leads and prospects is real. How do you qualify buyers? Do you qualify buyers? Or do you just sell to anyone and see?

There are many schools of thoughts on who should be sold to. Some believe in presenting the opportunity to a target group based on their likes, interests, demographics, previous engagement or searches etc. Others believe that you attract others to you. That you place your opportunities strategically in the right places and at the right times and interested buyers/prospects will flock to you. Others believe that we are not mind readers and that you pitch or sell to all, in hope of them buying. While accepting that their opportunity might not be for all.

The reality is that each of these schools of thought are correct in their own right. Presenting to target groups, especially when running ads almost secures engagement because you are giving the people what they want or need. Using the attractive method eliminates having to deal with people who are not serious about an opportunity. Careful, opportunity seekers draw to this method, but do not stay. And do not make loyal customers. The present to all method works because you give everyone a far chance to hear about your opportunity or product.

At the end of the day, knowing who you are selling to is key. The method is a matter of preference although, I do have my personal preference as per situation. But knowing when to pitch your product vs. your opportunity is key for a network marketer. I say lead with the product first, then upsell to the opportunity. UNLESS, this person wanted the opportunity to begin with.